Help! My Source Bailed and I’m on Deadline

Christina Morillo

Tick, tick, tick.

Sometimes you can almost hear the clock ticking down until your deadline. As much as we try to work ahead, journalists are often in a pinch.

And it really stinks when a source bails at the last minute.

What can you do when a source backs out and you’re on a deadline? Not all hope is lost. Here are a few tips to help when your article–and your job–are on the line.

  1. Breathe–there are other sources. Unless your source is highly specialized, there are other people with expertise that can comment. It’s just a matter of finding them. And once you get a name, you can use your journo skills to make contact.
  2. Use a trade group or private company. Sometimes, the best place to get a source is from a fellow media team. They understand tight deadlines and can often point you in the right direction. When I write medical news, going through a hospital’s communications staff can be perfect because they pinpoint the person needed and tell me who’s available. Let them do some of the work–that’s what they get paid for.
  3. Explore other articles. One of my favorite ways to find sources is to look in articles that have covered similar topics. There, I can often find people who have commented that have the right credentials. Plus, they typically work well with the media because they’ve done so in the past. From there, you can Google the contact and get in touch.
  4. Google away. Speaking of searching for sources, one of my best tricks is to use a few keywords and add any credentials. If I need to contact a doctor who specializes in diabetes, I’m using phrases such as “diabetes M.D. contact”  or “diabetes M.D. email” and going from there. You could include a certain location or region to narrow things down.  Another tip is to use your keyword and “media contacts” in the search form because there are often tip sheets or organizations that have compiled experts in a specific field. So if I want to find a source that knows about groundwater contamination, I could use “environmental groundwater media” or “groundwater contamination media source” or “groundwater contamination expert.” Play with the keywords. You’ll be surprised at what comes up. And if it goes to a journal or report, such as a PDF, dig in there for applicable names.
  5. Go academic. Colleges and universities are great places for sources and they have highly specialized folks that can deliver a comment in a pinch. Try the school’s media department as well as the individual; if one person is busy, they can likely find another.
  6. Seek a source database. A service like ProfNet or HARO can be a heaven-sent when the clock is ticking. Just look through experts using their search network. Again, these people are familiar with tight deadlines and speaking to the media, which is an added bonus. (The last thing you want on a deadline is to have to explain to someone not familiar with the media about how the media works!)
  7. Think press release. Another place to find awesome sources familiar with a topic and working with the media is via a press release. Use a database such as Businesswire or type in a few keywords and put “press release” in parentheses and your search will bring up sources who have commented in a press release. From there, grab the name of the source OR the public relations person. (I tend to stay away from PR agencies when I’m in a pinch, especially, because they may take longer to find a source or want you to include their product or pitch in the story…not cool when you’re looking for an objective comment.)
  8. Be nice. The source that bailed may be useful in the future, so don’t burn the bridge. In turn, inform the new source that you are on deadline up front so you can determine if he or she can meet your timeline.

What other sources for sources do you like? Leave a note in the comments!

Pitch–Don’t Perfect–Stories

I was reading a post this week in a community forum about an essay writer. She wanted to know how she could find “homes” for her work.

Instantly, I felt strongly that her question revealed the problem. She was writing, storing up essays, without any publication in sight. She was spending her time wrestling over the writing process instead of focusing her time on selling the work.

Her method for selling the work was then to ask other writers to find “homes” for the essays. But her job as a writer–or at least as one who wants to earn money from working–is to do that work too. As you know, a freelance journalist rarely just writes. I can’t tell you how much time I spend searching for markets and connecting with editors. But in doing that work, I know where my work can find a home.

Now, there’s nothing wrong with penning essays and then selling them. Some of our best work can come when we’re not writing an assignment under a deadline. But when you’re looking to make a living out of it, you often have to pitch them first. Or at least know where you eventually want to propose the article. Otherwise, you’re just saying you have a stash of stories waiting to be sold.

So does everyone else. That’s never going to sell your writing, or sell yourself as the writer.

Focus on the Pitch Prior to Writing

This is what I see as one of the top problems that new writers face when they’re trying to break into this field. While I’m an advocate of the “just write” mentality, you’re wasting your business resources–and time–when you write without a focus on selling an article or essay. You’re also wasting your time if you try to perfect your work on your own, because an editor will want to make changes to it after they acquire it.

How do you know a publication will want your article if it’s already written? Maybe the editor wants to give his or her input for a specific angle. If you write it out and spend too much time “perfecting” it, you will be spending more time on it.

In looking at the writer’s guidelines, a publication may want to buy an essay after it’s completed. But don’t assume it. Many outlets want a thoughtful pitch before you begin writing. The editor wants to hear your idea, add something to it to give you direction, and receive a draft that meets his or her requirements.

This is a bit different in the essay-writing field, where a lot of publications want to buy essays on spec. A lot of those markets are low-paying, though.

Here’s my advice in this situation: Have a few publications in mind before you start writing away your best stories and wondering why outlets aren’t lined up to purchase them. If you do draft a piece, don’t worry too much about editing it–just get the idea down. Pitch your essays out so you receive an assignment. Editors rarely ask a writer they’ve never worked with what kinds of essays are sitting on their hard drives.

Your time is precious, and so is your creativity. Nothing kills a creative writer like the person with a trove of stories waiting to “find a home.” Shelter cats find homes. Your work needs to be sold if you’re going to be a reputable working writer.

Find yourself a home with a publication and connect with the editors there. Build up your portfolio. Then, hopefully by the time you have that killer essay idea, you only have to write an elevator pitch about it and you will have that awesome, paying assignment already lined up.

Got questions or just want to connect? Visit my website or read up on the latest NAIWE news!